Well-managed firms who are at the top of the market fail precisely because they listen to their customers, invest in new technologies as requested by their customers and because they carefully study market trends and allocate investment capital to innovations that promise the best return. - The innovator’s dilemma page xii

That which makes you successful is exactly what causes you to fail...

Leading firm’s most profitable customers don’t want, and indeed initially can’t use products based on disruptive innovation. Hence, most companies with a discipline of listening to their best customers and identifying new products that promise greater profitability and growth are rarely able to build a case for investing in disruptive technologies until it is too late. - page xvii